Goodwin's points

1. Music videos demonstrate genre characteristics

Stage performance in an indie rock video at a gig or a street dance routine for a hiphop video
2. A Relationship between lyrics and visuals

Either by actions of characters, emotions of the singer, objects that are included in the lyrics such as time (clock)
3. A relationship between music and visuals

either through pictures/photos/images, amplifying, contradicting opposites.
4. Selling the artist

Demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs to make them individual and stand out to the audience.
5. Notion of looking - Voyerism

(screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. Intertextual reference

Films, tv programmes, other music videos.

The Music Video Industry..

What is a music video?

In the last 25 years, the invigorating art form of making a music video has grown to be one of the most influential and individually stylistic modes of production in the industry. From the first frame to the last, music videos serve as a blank canvas to your mind's eye, a place to show the world what you can really do when let loose with a camera. But, if you let your creative juices drown your common sense approach to production, your music video masterpiece could wind up a public-access catastrophe.


Despite all of the artistic freedom involved with making a music video , the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads. While a hit video can do a lot for you as a director, its primary goal is to serve the music a…

Research

I began with researching several types of videos. In media I am also discussing censorship, this video "Born Free" by M.I.A was banned from youtube due to it's violence. This is a very unconventional music video, i will later compare to others.

And so A2 begins...

Well welcome to my blog!

By the end of my media course I will (hopefully) have...

• A Chosen Artist/Band
• Research into the band and the genre/target audience
• Research into similiar artists- find inspiration!
• Animatic of an existing video
• Planning for my music video
• A completed Digi pack and magazine advert
• A final music video!

So... here goes..