STAR THEORY — Dyer applied to Pop Stars
The star theory explains that there is a clear distinction between those who are simple known for performing pop music and those who are known for being pop stars,
who have an identity or persona which is not restricted solely to their musicianship.
One of the reasons so many pop performers are described as pop stars is that they are quickly promoted to this status by their management. This is easily done courtesy of a few headline stories, a famous boyfriend/girlfriend, attendance at premieres/parties and a feature in a popular magazine. It can be easy to forget about the music in the light of the outfits or love affairs. There are some who appear to leapfrog the performer stage entirely, but they do have to go through it.
However.... a true pop star does have a lasting significance, and has "brand awareness" amongst a wider market over a period of time. Many of the so-called pop stars thronging the top forty have not made a sufficient sociological or cultural impact to be classified as true stars if we return to Richard Dyers’ definitions.
"A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music])"
Therefore... for my music video I need to create a persona within the band, especially the lead singer to create a popular audience for my band. And I need to be aware of "Brand awareness"
When studying the image of my band, it is clear that the lead singer Tamara is the central image- therefore her personality or her natural "big" hair could create a popular image that created an impact on my audience.
Perhaps... this can definitely be shown in the digi pack I will produce, representing the band in photographs for promoting the cd etc with the lead singer central in the photograph!
(I will further develop this when generating ideas for digi pack etc) :)
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