Goodwin's points

1. Music videos demonstrate genre characteristics

Stage performance in an indie rock video at a gig or a street dance routine for a hiphop video
2. A Relationship between lyrics and visuals

Either by actions of characters, emotions of the singer, objects that are included in the lyrics such as time (clock)
3. A relationship between music and visuals

either through pictures/photos/images, amplifying, contradicting opposites.
4. Selling the artist

Demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs to make them individual and stand out to the audience.
5. Notion of looking - Voyerism

(screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. Intertextual reference

Films, tv programmes, other music videos.