Saturday, 16 October 2010

Questionaires to target audience


Most of my peers are the main target audience for my band REDMANRED and are of the indie/rock style or interest.

Therefore I developed a short questionnaire to gather ideas together to ensure I meet the demands of my chosen target audience, here is an example of the questions I asked.


I received a lot of useful feedback from my questionnaires. Some included:

For Question 1:
  • Band style -clothing edgy and quirky
  • Vintage style
  • Diverse inspiration - collaraboration of mixed genres such as punk pop etc.
  • Low budget.
  • Individual, independent
For Question 2:
  • Kings of Leon - Bucket
  • Arctic Monkeys - Teddy Picker
  • Paramore
  • Kasbian
  • The Killers

For Question 3:
  • Elements in video include- costume- usual topshop/topman style
  • Part band performance and part narrative
  • Low budget music videos
  • Gritty/grainy
  • Visuals such as guitars, drums etc.
For Question 4:
  • Band performance in a quirky setting
  • Different/quirky editing
  • Band style/image that stands out
  • Concept throughout the video
  • Voyuerism?
For Question 5:
  • Majority wanted both
  • Some said pure band performance
  • Narrative- preferred if band was in the narrative.


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